IRVING, Texas – Conference USA has officially released the championship mark for the 2018 Conference USA Basketball Championships presented by Baylor Scott & White Sports Performance Center at the Star (ST&R). The Championship mark represents the first-ever event of its kind to be held at Ford Center at The Star, the premiere practice facility of the Dallas Cowboys.
Complete Release (PDF)
Official Logo Link
Bringing several elements together in a design that represented Conference USA with a Texas feel was essential. Highlighted by the 24 men's and women's basketball teams that will participate in the tournament, the championship mark reflects the key components of this event, including recognition for the host city of Frisco and the state-of-the-art host facility Ford Center at the Star. It also incorporates our partnership with Baylor Scott & White Sports Performance Center at the Star.
"Baylor Scott & White Medical Center - Frisco and the Dallas Cowboys have built a premiere athletics performance facility that will be an outstanding presenting sponsor for our 2018 basketball championships at the Star," C-USA Commissioner
Judy MacLeod said. “The partnership provides us with a cutting edge sports performance center across the street from our basketball championships host site. The remarkable resources of Baylor Scott & White Health will significantly enhance the experience for both student-athletes and fans alike.”
Baylor Scott & White Medical Center - Frisco will offer a bundle of on-site branding, media assets and community engagement around the 2018 C-USA Basketball Championships. Highlights include the Fan Fest to be held in the Star’s plaza area and a demonstration of the Baylor Scott & White injury prevention and sports performances solutions and systems. Fans from across the league will enjoy college basketball at its best, a unique experience that the conference has nicknamed "Hoops at The Star.” The hashtag #HoopsAtTheStar will be used on social media platforms.
"As Conference USA begins its 22nd year, we are proud and excited to support their efforts as they promote their student-athletes. We at Baylor Scott & White Medical Center – Frisco believe many of our future leaders will come out of organizations like Conference USA who support the health, well-being, and academics of their student athletes. We are honored to have the opportunity to support such a prestigious organization.”
Jeff Andrews, Interim CEO, Baylor Scott & White Medical Center – Frisco.
The 2018 Conference USA Basketball Championships are scheduled for Wednesday, March 7, through Saturday, March 10, with all 22 games – 11 men’s and 11 women’s games – being held at The Star. The conference champions receive an automatic bid to the NCAA Championship.
About Conference USA
Conference USA is an NCAA Division I athletic conference based in Irving, Texas, that services 14 institutions of higher education – Charlotte, FIU, Florida Atlantic, Louisiana Tech, Marshall, Middle Tennessee, North Texas, Old Dominion, Rice, Southern Miss, UAB, UTEP, UTSA and WKU. Now in its third decade, Conference USA has adapted to the ever-changing landscape of collegiate athletics with an unwavering commitment to excellence, integrity and leadership in competition, academics and community.
About Baylor Scott & White Health
Baylor Scott & White Sports Therapy & Research at The Star (ST&R) will be a world-class sports medicine facility opening in early 2018. On site will be a Sports Performance Center dedicated to athletes at all levels ranging from amateurs to nationally prominent professional sports figures. In addition, there will be an Urgent Care Center, Imaging Center, Ambulatory Surgery Center, Outpatient Physical Therapy, Rehabilitation, Pharmacy, Primary Care, and more. At the ST&R, athletes will have access to tools that help enhance physical performance, gain education and training on injury prevention, as well as treatment options for injury recovery.