DALLAS – Under Armour has entered into a multi-year agreement to become a Conference USA Official Partner, the conference announced today. The Baltimore-based global leader in performance footwear, apparel and equipment will provide support for the C-USA Football Championship and select other conference championships throughout the year. Additionally, BSN SPORTS will service the partnership.
"We are thrilled with the service Under Armour and BSN SPORTS will provide for our membership at C-USA championships," C-USA Deputy Commissioner Brian Mackin said. “We are excited to partner with a cutting edge apparel company focused on student-athlete performance.”
Through the partnership, C-USA will join the standout Under Armour roster of NCAA partners that includes the University of California, Los Angeles; the University of California, Berkeley; University of Wisconsin; University of Notre Dame; Naval Academy Athletic Association; University of Maryland; Texas Tech University; Northwestern University; University of Cincinnati; Boston College; University of Utah; University of South Carolina; Auburn University and Yale University.
We are excited to partner with Conference USA in elevating the performance and impact of their students and athletes,” said Todd Northrop, Vice President of BSN SPORTS Collegiate Select Division. “This strategic partnership provides the finest apparel and athletic products to the athletic teams, their fans, and the student body. We are proud to be their partner, and pleased that we can elevate the student-athlete and fan experience.”
About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Powered by one of the world's largest digitally connected fitness and wellness communities, Under Armour's innovative products and experiences are designed to help advance human performance, making all athletes better. For further information, please visit https://about.underarmour.com.
ABOUT BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.