DALLAS – Conference USA and SuckerPunch have announced a multi-year partnership to make SuckerPunch the official pickle of CUSA. As part of the agreement, CUSA and its membership will be provided with an array of SuckerPunch products.
“The SuckerPunch team is ecstatic to partner with Conference USA to keep all of these very talented athletes in the game,” Kim Coleman, Chief Growth Officer of SuckerPunch said. “We pride ourselves on our clean products to hydrate & prevent cramps for athletes, while keeping all fans happy with our knockout flavor in our Pickle Chips. Our pickles are just like the Conference USA athletes & fans – the best in the world!”
The agreement, which runs through the 2026-27 athletic season, includes marketing and advertising at all CUSA championships, events and meetings, highlighted by a strong presence at the CUSA Football Championship, Men’s and Women’s Basketball Championships and the Baseball Championship.
“We couldn't be more thrilled to partner with SuckerPunch and bring exciting opportunities for our student-athletes and fans,” Drew Maulsby, Associate Commissioner and Chief Revenue Officer of Conference USA said. “SuckerPunch also aligns perfectly with our commitment to excellence, their dedication to providing clean products for hydration and performance, coupled with their knockout flavor in Pickle Chips, mirrors the spirit and energy of Conference USA. Together, we're poised to elevate the game experience and leave a lasting impact.”
SuckerPunch visibility will begin at this week’s Super 1 Foods CUSA Baseball Championship in Ruston, Louisiana.
About SuckerPunch
SuckerPunch is the most versatile pickle on the market helping athletes stay in the game with clean hydration & cramp prevention through SuckerPunch’s Pickle Juice Shooters that are infused with the electrolytes every athlete needs (magnesium, potassium and calcium). SuckerPunch also provides all fans and families with their refreshing, low-calorie Pickle Chips with KNOCKOUT flavor. Not only are SuckerPunch Pickles healthy for athletes and fans, they have the best flavor on the market! SuckerPunch fuels professional teams across all major sports leagues and is proud to be coming to Conference USA.