DALLAS – Conference USA is proud to announce Nebraska Furniture Mart (NFM) as the Official Furniture and Décor Provider of the 2025 CUSA Football Kickoff and Media Day, slated for Tuesday, July 22, at the Home of the PGA of America in Frisco, Texas.
As part of the partnership, NFM will bring its signature style and premium furnishings to transform the CUSA Kickoff experience into a dynamic, high-end media showcase.
“We’re thrilled to partner with NFM, whose expertise in design and commitment to quality will enhance the visual and experiential aspects of this event,” CUSA Commissioner
Judy MacLeod said.
NFM will fully furnish and decorate the “NFM CUSA Kickoff Studio,” providing a professional, visually impactful space for the live ESPN+ show, hosted by ESPN’s
Mike Corey within the PGA Studios, the PGA of America’s state-of-the-art studio.
In addition, NFM will design an exclusive on-site VIP lounge tailored for media members, sponsors, and CUSA representatives. This hospitality space will offer a stylish and comfortable environment for networking and behind-the-scenes access.
“We’re honored to partner with Conference USA,” said Robert Kincheloe, Store Director at NFM. “It’s a privilege to bring our design expertise to such a high-profile event and help create spaces that enhance the experience for players, coaches, media, and fans. This partnership reflects NFM’s continued commitment to community, creativity, and excellence in everything we do.”
NFM will also sponsor a “Kid Reporter” activation, allowing young fans from Boys & Girls Club of Collin County to conduct lighthearted interviews with players and coaches during the CUSA Kickoff.
As a CUSA Corporate Partner, NFM will receive significant brand visibility throughout the event, including commercial spots during the CUSA Kickoff and CUSA Championship broadcasts on ESPN+, digital and social media integration across official CUSA channels and branded set elements within the studio broadcast and interview space.
For more information on the CUSA Football Kickoff & Media Day,
click here.
About NFM
Nebraska Furniture Mart, as originally named, was founded by Rose Blumkin in 1937 in the basement of her husband’s pawn shop in Omaha, Nebraska. In 1983, investor Warren Buffett purchased a majority interest in NFM and made it part of the Berkshire Hathaway family of companies. Today, NFM is one of the nation’s largest home furnishings retailers, selling furniture, flooring, appliances and electronics. NFM currently has locations in Omaha, Nebraska, Des Moines, Iowa, Kansas City, Kansas and Dallas-Fort Worth, Texas with a planned fifth location in Cedar Park, Texas a suburb of Austin. For more information on NFM, visit
www.nfm.com.
ABOUT CONFERENCE USA
Conference USA is an NCAA Division I conference championing success in college athletics through dedicated leadership, dynamic partnership and diverse membership. Founded in 1995 and based in Dallas, CUSA is home to 12 schools: Delaware, FIU, Jacksonville State, Kennesaw State, Liberty, Louisiana Tech, Middle Tennessee, Missouri State, New Mexico State, Sam Houston, UTEP, and WKU.