Conference USA returns to Frisco, Texas with its premier basketball event at Ford Center at The Star, headquarters of the Dallas Cowboys. The Air Force Reserve C-USA Basketball Championships presented by Baylor Scott & White Sports Performance Center at The Star takes place March 10-13, featuring 24 men's and women's basketball teams playing 22 games with C-USA titles and NCAA automatic bids on the line. We are looking forward to four days of exciting hoops at this world-class facility.