Josh Bryant joined Conference USA in March 2026 as Associate Commissioner and Chief Revenue Officer. Bryant’s responsibilities include oversight of Conference USA’s regional and national corporate partnerships, providing a strategic vision for maximizing exposure and revenue, and growing the CUSA brand in the DFW area and the communities of its member institutions.
Bryant brings more than a decade of experience in sports marketing, brand partnerships, and revenue development across collegiate athletics, professional sports and global consumer brands.
Prior to joining Conference USA, Bryant served as Director of Partnership Marketing at REV Entertainment, where he oversaw sponsorship strategy, analytics, and business development efforts.
Before his time at REV Entertainment, Bryant spent four years with Expedia Group working in Global Partnerships and Brand Marketing, helping elevate brand sponsorship activation across sports properties in North America.
Bryant previously worked in collegiate athletics as Assistant Director of Corporate Relations at the NCAA, supporting relationships with the NCAA’s largest corporate partners.
Earlier in his career, he held roles in national partnership management and sales with Learfield IMG College, and worked in account management at The Marketing Arm, where he helped lead experiential and shopper marketing activities.
Bryant earned a Master of Science in Sport Management from Southern Methodist University in 2014 and a Bachelor of Science in Management with a double major in Sports Management and Marketing from Oklahoma State University in 2011.
Bryant resides in Frisco, Texas.