DALLAS – Conference USA has announced a groundbreaking, conference wide agreement with
Victory Snacks, the private-label snack and beverage company behind the innovative
Victory Campus NIL platform. The partnership aims to unlock brand equity for member institutions and generate new revenue streams that directly support Name, Image, and Likeness (NIL) programs for member institutions across the Conference USA’s NCAA Division I athletic conference.
Through this multi-institutional collaboration, Conference USA member institutions Delaware, FIU, Jacksonville State, Kennesaw State, Liberty, Louisiana Tech, Middle Tennessee, Missouri State, New Mexico State, Sam Houston, UTEP, and WKU will have the opportunity to develop exclusive, co-branded snack and beverage products under the Victory Campus division.
“This partnership with Victory Snacks is a unique and forward-thinking way for our institutions to engage fans, build brand loyalty, and most importantly, support our student-athletes,” CUSA Commissioner
Judy MacLeod said. “We’re proud to lead the way with a conference-wide NIL strategy that benefits all stakeholders—schools, athletes, and fans alike.”
The initiative builds on Victory Snacks’ recent launch at the University of Houston, where the "
HoustonTX Snacks" line debuted in partnership with the university's NIL platform. The program harnesses the power of dedicated fan bases to support their schools through high-quality, private-label brands developed in collaboration with the nation's top universities and conferences.
“Our mission with Victory Campus is to create tangible brand-building opportunities for universities and their athletes,” Victory Snacks’ CEO
Darryl Cohen said. “By working directly with Conference USA and its member schools, we’re excited to help unlock institutional brand equity in a way that supports long-term NIL sustainability. This is about more than just snacks—it’s about giving schools the tools to tell their stories and generate meaningful new revenue.”
Participating Conference USA institutions will receive access to Victory Campus’s turnkey private-label product development, distribution channels, and NIL infrastructure. Fans will be able to purchase university-branded snacks with unique flavors online and in local retail stores, with the revenue allocated to an institutional NIL initiative designed to benefit the school’s student-athletes.
About Conference USA
Conference USA is an NCAA Division I conference championing success in college athletics through dedicated leadership, dynamic partnership, and diverse membership. Founded in 1995 and based in Dallas, CUSA is home to 10 schools: FIU, Jacksonville State, Kennesaw State, Liberty, Louisiana Tech, Middle Tennessee, New Mexico State, Sam Houston, UTEP, and WKU. Delaware and Missouri State begin competition in 2025.
About Victory Snacks
At Victory Snacks, we deliver to the unique nutritional needs of consumers and the active set, as well as the importance of convenient, delicious options that can be enjoyed on the go. Our product line features a diverse range of snacks, including premium jerky, seasoned nuts, corn puffs, wholesome trail mixes, and flavored gummies, all thoughtfully crafted to provide the perfect balance of taste and nutrition. Each line is developed with specific flavor profiles for our brand partners, then individually packaged and distributed directly to our partners’ venues, retail stores, and consumers.
Victory Campus offers customizable packaging and branding options that enable colleges and universities to effectively showcase their identity and messages, thereby fostering a sense of community and support. We promote all our school’s products through social media, online advertising, and television to help generate awareness and sales through all distribution channels. We are proud to partner with many top college athletic programs to help student-athletes maintain their health and performance while promoting their unique brands.
Join us in making every victory count, one snack at a time!
www.victorysnacks.com.