DALLAS – Conference USA and Wilson Sporting Goods Co. have entered a multi-year partnership designating Wilson as the official basketball and soccer ball of Conference USA.
 
Under the terms of the agreement, which extends through the 2030-31 academic year, Wilson will provide the official game balls for all CUSA men’s and women’s basketball and women’s soccer championship events, while offering preferred pricing options to members. Wilson will also receive comprehensive digital promotion across Conference USA’s website and social media channels.
 
The partnership brings together two established brands committed to excellence in collegiate athletics, as Wilson has served as the official basketball of the NCAA since 2002.